Blog
6 Proactive Strategies to Recruit a More Diverse Workforce
If you don’t think diversity matters to candidates in 2021, you simply haven’t been paying attention. In 2018, 64% of a nationwide poll audience stated that diversity and inclusion are essential to their decision-making process when looking at taking a new job. Now, as we approach the end of 2021, new data shows that diversity, equality, and…
Read MoreThe Top 5 Digital Marketing Careers to Consider in 2021
The job market is changing again. It shouldn’t be a big surprise that some of the issues we’re seeing are related to COVID. Pew Research says, “A year later, a full recovery for the labor market appears distant.” They suggest that it could take more than three years to fully recover from the economic downturn and the subsequent…
Read MoreDigital Marketing During COVID-19
The COVID-19 virus hampered the U.S. economy and now, more than any other time in history, digital marketing is essential in maintaining a company or organization’s viability. Promoting awareness and online engagement will prepare audiences for real-world activation once business returns to their usual statuses. The following are four ways in which digital marketing agencies…
Read MoreA Case for Making Digital Marketing Jobs Remote
Making digital marketing jobs remote has met with resistance. In fact, in most industries, the idea of taking work out of a centralized location has been looked upon with a skeptical eye. The main argument against working remotely is that the office environment is one of productivity and stepping out of that traditional workspace would…
Read MoreDigital Marketing Challenges: Cross-Discipline Talent Solutions
Digital marketing challenges have arisen as a result of new and developing technologies. Marketing talent has taken on new roles to compensate. In many ways, marketing has partnered with sales. Well-run campaigns can encourage increased sales and stimulate company growth. The new form of marketing talent can include customer experience management, writing, editing, and analysis.…
Read MoreOwning Our Weaknesses During the Interview Process
We’ve all been on the receiving end of it. We have all heard the words, “tell me about how you have failed,” or some version of it, during an interview process. Being critical of ourselves, at least initially, goes against why we think we are at the interview. As the ideal candidate, the obvious first…
Read MoreRecruiting for the E-commerce Singularity
The simple fact is that the scope of e-commerce has been growing since its implementation and, by 2023, the money spent will be somewhere to the projected tune of $700 billion. As our clients look for those individuals who will be viable in digital marketing and valuable to those Davids and Goliaths of the industry,…
Read MoreMarketing Certifications Recruiters Look For
When it comes to the world of performance marketing, in-depth knowledge and a proven skillset are vital—and precisely what top recruiters look for when placing reputable candidates. With so much information out there, it can be confusing to know which professional marketing certifications are needed to stay on top of your game. To help narrow…
Read MoreEssential Skills for Today’s Digital Marketer
For today’s digital marketer, watching for the next big thing is a big part of the job. The recent, meteoric rise of TikTok is just one example of the onslaught of new tools, ready to access and build the marketing strategy of our clients’ dreams. But without skills to understand and implement these tools, marketing…
Read MoreCreating—and Sustaining—Positive Company Culture
When it comes to guaranteeing your company is successful, start from the inside out. When it comes to employee satisfaction, it all starts with a positive company culture. Having a good company culture is essential for making sure your current and future employees are happy and perform well. What is culture? Company culture is the…
Read More