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Job Responsibilities

The Vice President of Growth Marketing (Brand) is a key strategic leader responsible for driving brand-led growth initiatives. This role blends high-level brand strategy with performance marketing, ensuring cohesive storytelling and measurable results. In San Francisco’s fast-paced, innovation-driven market, the VP will:

Lead the development and execution of brand marketing strategies to drive awareness, acquisition, and engagement.

Align brand positioning with performance metrics to ensure measurable business outcomes.

Collaborate with product, sales, and executive leadership to build a strong, unified growth strategy.

Oversee cross-functional marketing teams, including brand, content, digital, and analytics.

Analyze data to refine campaigns and improve ROI.

Develop and maintain a strong understanding of the competitive landscape in the Bay Area and nationally.

Champion the customer experience by ensuring consistency across all marketing channels.

Manage marketing budgets, forecasting, and performance reporting.

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Education and Certifications

While requirements may vary by company, typical qualifications include:

Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree or MBA preferred).

10+ years of progressive experience in marketing, with a strong focus on brand and growth.

Proven leadership in high-growth environments, preferably within the tech or digital sectors.

Certifications in digital marketing platforms (e.g., Google Analytics, HubSpot, Salesforce Marketing Cloud) are a plus.

Required Skills

A successful VP of Growth Marketing (Brand) combines creative vision with analytical rigor. Key skills include:

Strategic Branding: Ability to build, evolve, and manage a compelling brand narrative.

Growth Marketing Expertise: Deep understanding of performance metrics and digital customer acquisition.

Leadership & Team Development: Experience managing and mentoring large cross-functional teams.

Data-Driven Decision-Making: Proficiency in using analytics tools to drive campaign strategy and optimization.

Communication & Storytelling: Excellent verbal and written communication skills.

Market Insight: In-depth knowledge of San Francisco’s business landscape and target audience behaviors.

Project Management: Strong organizational skills to juggle multiple campaigns and deadlines.

Budget Management: Experience managing marketing budgets and driving ROI.

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FAQS

FAQs for a Career as a VP of Growth Marketing in San Francisco

San Francisco-based companies in tech, SaaS, e-commerce, fintech, and digital media often seek seasoned VPs of Growth Marketing to lead branding and customer acquisition strategies. Method Recruiting specializes in placing top-tier marketing leaders in exactly these high-growth sectors.

FAQS

FAQs for Employers Looking to Hire a VP of Growth Marketing in San Francisco

The ideal candidate combines deep expertise in brand storytelling with a solid understanding of performance metrics. They should have experience in leadership roles within high-growth environments and the ability to align brand vision with business goals.

Looking to Find VP of Growth Marketing (Brand) Jobs in San Francisco?

Ready to take your career as a VP of Growth Marketing to the next level? Whether you're driven by scaling startups, shaping brand strategy, or leading data-backed growth initiatives, Method Recruiting, a specialized growth marketing recruitment agency, is here to help you find the right fit. They specialize in connecting marketing executives like you with companies that value innovation, leadership, and impact.

From resume prep to interview coaching, Method Recruiting supports you through every step of the hiring process. They work with a diverse range of employers—from fast-growing startups to well-established tech giants—so whether you're looking for agility or long-term stability, they’ve got you covered.

If you’re exploring growth marketing leadership opportunities in San Francisco, now’s the time to connect.

Looking to Hire a VP of Growth Marketing (Brand) in San Francisco?

Hiring the right VP of Growth Marketing can be a game-changer for your brand and revenue growth. But finding a marketing leader who blends brand vision with performance marketing expertise isn't easy. That’s where Method Recruiting comes in. They specialize in sourcing high-impact marketing executives who understand how to drive strategy, scale teams, and deliver measurable results.

Whether your focus is on DTC, SaaS, fintech, or another high-growth vertical, Method Recruiting helps you find top-tier talent in San Francisco's competitive landscape. From initial sourcing to thorough pre-screening, they streamline the process so you can focus on growing your business.

Ready to hire your next marketing leader? Let’s make it happen.