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Whether you’re a seasoned Paid Media Strategist ready for your next challenge or a company looking to bring top-tier talent onto your marketing team, Method Recruiting has you covered. We help candidates and employers across Greater Boston connect in meaningful, lasting ways that drive campaign performance and business growth.
What Are the Job Responsibilities?
A Senior Paid Media Strategist in Boston plays a pivotal role in shaping digital advertising strategies that deliver measurable results. These professionals are responsible for designing and executing paid media plans that reach the right audience, at the right time, with the right message.
Core responsibilities include:
Strategic Campaign Planning: Develop holistic paid media strategies aligned with client or company goals
Cross-Platform Management: Run campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and emerging ad networks
Budget Oversight: Allocate and monitor ad spend, making real-time optimizations to ensure return on investment.
Performance Reporting: Track KPIs such as conversions, ROAS, and engagement using analytics tools.
Creative Testing: Launch and manage A/B tests for headlines, images, CTAs, and targeting segments
Stakeholder Collaboration: Work with creative, analytics, and content teams to align messaging and strategy.
Client/Team Communication: Provide updates and insights with regular reports, dashboards, and meetings.
What Education Is Required?
To thrive in this role, most Senior Paid Media Strategists in Boston have the following qualifications:
Education:
Bachelor’s degree in Marketing, Advertising, Communications, or Business
Graduate-level education in marketing or analytics can give candidates an added edge
Certifications:
Google Ads Certification (strongly recommended)
Meta Blueprint Certification (Facebook & Instagram ads)
HubSpot or SEMrush certifications for additional credibility
Familiarity with GA4, Google Tag Manager, and Looker Studio is highly beneficial
Essential Skills for Success
Boston employers seek digital media professionals who combine analytical acumen with creative execution. A successful Senior Paid Media Strategist brings:
Platform Expertise: Mastery of paid media tools across Google, Meta, LinkedIn, and other networks
Budget Management Skills: Experience managing six- and seven-figure ad budgets
Analytical Mindset: Comfort with data interpretation, attribution modeling, and reporting tools
Strategic Thinking: Ability to align media strategy with customer journey stages and business KPIs
Team Collaboration: Experience working with cross-functional teams and mentoring junior strategists
Adaptability: A proactive, test-and-learn mindset to stay ahead in a fast-moving industry
Communication Excellence: Clearly articulating strategy and performance to both technical and non-technical audiences
FAQS
FAQs for Job Seekers in Boston
Boston’s marketing talent is in demand across tech startups, e-commerce brands, higher ed institutions, agencies, and healthcare organizations. Method Recruiting works with employers throughout the Boston metro to match candidates with companies that align with their goals.
FAQS
FAQs for Employers in Boston
Look for candidates with a proven track record of managing large-scale digital campaigns, proficiency with multiple ad platforms, and the ability to interpret data to drive optimization. Method Recruiting screens candidates for both skill and cultural alignment.
Looking for Senior Paid Media Strategist Jobs in Boston?
Boston’s digital landscape is full of opportunity—but finding the right fit can be time-consuming. That’s where Method Recruiting comes in. We work with companies across the region to help Senior Paid Media Strategists land roles where they can make a measurable impact. Whether you thrive in performance-driven environments, agency settings, or B2B tech, we can help you take the next step.
From helping refine your resume to preparing for final-round interviews, we support your career journey at every stage. Ready to grow your career in paid media? Let’s get started.
Hiring a Senior Paid Media Strategist in Boston?
If you're looking to boost your paid media performance and bring experienced strategy into your marketing mix, Method Recruiting is your trusted hiring partner. We source and pre-vet top candidates with deep expertise in Google Ads, social platforms, and data-driven optimization—so you can scale faster and smarter.
Our Boston-based recruiters understand the market, the skill sets, and what success looks like in today's digital space. Let us take the guesswork out of your next hire.