Our client, a leading DTC company is looking for a VP of Product to work in Austin, TX. 

Responsibilities: 

• Drive product strategy, road mapping, and execution across the organization and across the entire DTC experience
• Develop exceptional cross-functional product management discipline and processes across the company including road mapping, communication, feedback loops, complicated tradeoff reconciliations and thorough PRD development.
• Create a vision for how each customer-facing process will evolve, and align the company around that vision
• Define key customer-facing processes across all touchpoints in the company
• Measure the success of each customer-facing process both in absolute terms and versus competitors and determine goals for improvement
• Create internal systems and processes that improve and optimize customer experience
• Partner with the Brand Marketing teams to create memorable, intuitive and efficient product experiences that drive growth and retention in our subscription model
• Develop an integrated product experience that marries the digital space and real-world products we provide to our member ecosystem.
• Develop member and data-driven feedback loops to scale-ably improve existing products and inform the long-term product strategy.
• Develop the integrated product roadmap cycle across the digital realms to create a memorable member experiences & foster a member-centric mentality across the Company.
• Monitor product performance against core business goals and develop roadmaps to tackle opportunities and problem areas across the entire business.
• Oversee P&L and assume fiscal responsibility for related 3rd party relationships & services.
• Recruit and develop a customer-oriented product management team with experience across multiple stages of the product life cycle.
• Build, scale & develop a high-performance team, powered by curiosity and an obsession with exploring problems. Lead with a player-coach mentality, empowering the team to solve problems creatively; motivating the team by setting and prioritizing tasks, KPIs and goals.
• Collect and analyze product usage data, feedback from stakeholders and end users, to shape requirements, and prioritize product features and issues
• Collaborate with senior leadership on strategic alignment
• Ensure products are released on time and frequently communicate to leadership team on progress and major milestones achieved
• Develop and execute user acceptance test plan for product releases
• Manage product releases with affected parts of the organization (i.e. guide end-user training, develop reports for tracking KPIs, helpdesk, etc.)

Requirements: 

• 10+ years of experience in product management/customer experience role at a DTC company
•  Direct experience in a highly visible and cross functional role with high amounts of interaction with operational, sales and marketing organizations
• Proven track record of defining and optimizing processes
• Ability to communicate directly to product and technical teams
• Demonstrated experience shipping quick experiments to validate assumptions before iterating them over time
•  Demonstrated experience leading team-level or product-specific product, design and engineering teams in a fast-paced, complex retail company.
• An absolute obsession with breaking down complex systems into buckets and reassembling them to influence behaviors at scale.
• Understanding of Agile Development methodology and related release processes
• Comfortable with data and making data driven decisions to prioritize feature set and backlog
• Experience working with UI/UX designers and conducting consumer research
• Agile Project Management tools such as Jira/Greenhopper, GitHub, VersionOne or equivalent
• Excellent communication and troubleshooting skills
• Ability to juggle multiple projects and priorities
• Strong organizational and leadership skills
•  Entrepreneurial spirit and mind-set, a focus on possibilities and not obstacles
• Proven ability to navigate ambiguity and change