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Sr. Paid Social Manager – Brand

San Francisco

Our client, an eCommerce company is looking for a Senior Paid Social Manager.

Responsibilities:

  • Lead research & development of new paid social channels for acquisition such as Facebook, Snap, Pinterest, Twitter, influencer etc, and more as we continue to test and invest in new growth opportunities
  • Maintain and evolve a testing framework to expand our volume & pace of learning across the business
  • Build roadmaps, forecasts and budget plans in close collaboration with the broader team
  • Work closely with data analytics on audience segmentation & LTV measurement
  • Possess the ability to look beyond the numbers to develop creative strategies
  • Maintain acquisition reporting, campaign calendars, monthly budgeting and vendor management
  • Maximize the impact of ad spend by building and maintaining comprehensive dashboards of campaigns to drive and hit CPA and LTV targets.
  • Present campaign insights, performance results, and initiatives to the leadership team on an ongoing basis
  • Lead, coach, and foster team growth

Qualifications:

  • 7+ years' hands-on e-commerce or B2C experience in direct response/customer acquisition marketing
  • Demonstrable experience and proficiency with traditional and emerging paid social acquisition programs
  • Ability to manage multiple team members and priorities in fast-paced environment; work collaboratively with cross-functional teams; and ensure high quality deliverables with attention to detail
  • High level of autonomy and self-motivation, with strong analytics skills and a keen approach to problem solving
  • Strong understanding of multi-touch attribution and media mix models
  • Experience managing and negotiating with outside agencies and third-party vendors
  • Always innovating – never satisfied with the status quo
  • Technology-savvy, with keen interest in emerging technologies and 'all things digital'
  • Firm grasp of digital marketing KPI’s (CPA, ROAS, LTV, ROI)
  • Must be able to successfully pass a pre-employment background screen