Our client, a leading digital marketing agency, is looking for a Sr. Paid Search Manager, to work completely remote. 

Responsibilities

• We’re looking for a Senior Paid Search Manager to join the rapidly expanding team that is the backbone of our company.
• You’ll directly manage search engine marketing (SEM) campaigns across both Google AdWords and Bing Ads, making optimizations and updates daily.
• Your complex and diverse portfolio of clients will be a mix of both big and small that constantly challenges you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands.
• You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.
• Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.
• Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
• Mentoring a pod of Coordinators, Associate Managers, and/or Managers
• Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Bing®, Yahoo Gemini®, Criteo®, etc.
• Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
• Working with direct response advertising strategies to drive sales revenue and/or qualified leads.
• Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
• Creating and implementing campaign A/B test experiments to identify optimal campaign settings
• Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
• Analyzing paid search campaign results and adjust strategy and budgets accordingly.
• Communicating with clients regularly to discuss goals and deliver results.
• Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency

Requirements

• 3+ years of experience managing multiple client portfolios in paid search industry
• Excellent verbal and written communication skills
• Excellent analytical skills
• Deep knowledge of the SEM industry and the paid search advertising model
• Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
• General knowledge of search engine optimization (SEO), social advertising, and web usability
• Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
• Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
• Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
• An understanding of customer lifetime value and optimizing towards profits based on client margins
• Ability to manage expectations and priorities
• Experience presenting to senior-level client contacts
• Strong working knowledge with Google Suite
• Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$200,000 per client