Director of Paid Social – Agency
Our client, a digital marketing agency is looking for a Senior Manager, Paid Social .
- Serve as a thought partner
- Increase the team’s bandwidth for partnering with clients, particularly across Facebook and other social channels
- Manage day-to-operations in accounts in accordance with recurring processes
- Manage a series of weekly analysis and performance documentation related tasks
- Managed performance digital marketing programs across Facebook for 4+ years
- Managed clients with direct purchases and lead targets with specific efficiency goals, i.e. CAC, CPL, ROAS
- Ability to articulate channel best practices and process for effective management
- Demonstrated ability to analyze account performance and summarize conclusions
- Ability to export and summarize performance data in excel
- Experience with additional social channels: Pinterest, Snapchat, Twitter, TikTok
- Experience managing creative production for social channels
- Managed performance digital programs across Google Ads, Bing Ads
- Experience using Google Analytics
- Experience measure lead funnel maturation, i.e. Lead2MQL, MQL2SQL, SQL2Opp, etc.
- At least 1 job title includes the word “Growth Marketing” OR “Digital Marketing Manager”, “Facebook Ads Manager”, “Paid Digital Manager”, “Paid Social Manager”
- At least 2 years of industry experience
- Should mention specific improvements to performance metrics across Facebook
- Should have experience in Microsoft Excel
- Have managed $6M+ in annual paid social ad spend
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