Our client, a digital marketing agency is looking for a Senior Manager, Paid Social .

Responsibilities:

• Serve as a thought partner
• Increase the team’s bandwidth for partnering with clients, particularly across Facebook and other social channels
• Manage day-to-operations in accounts in accordance with recurring processes
• Manage a series of weekly analysis and performance documentation related tasks

Qualifications:

• Managed performance digital marketing programs across Facebook for 4+ years
• Managed clients with direct purchases and lead targets with specific efficiency goals, i.e. CAC, CPL, ROAS
• Ability to articulate channel best practices and process for effective management
• Demonstrated ability to analyze account performance and summarize conclusions
• Ability to export and summarize performance data in excel
• Experience with additional social channels: Pinterest, Snapchat, Twitter, TikTok
• Experience managing creative production for social channels
• Managed performance digital programs across Google Ads, Bing Ads
• Experience using Google Analytics
• Experience measure lead funnel maturation, i.e. Lead2MQL, MQL2SQL, SQL2Opp, etc.
• At least 1 job title includes the word “Growth Marketing” OR “Digital Marketing Manager”, “Facebook Ads Manager”, “Paid Digital Manager”, “Paid Social Manager”
• At least 2 years of industry experience
• Should mention specific improvements to performance metrics across Facebook
• Should have experience in Microsoft Excel
• Have managed $6M+ in annual paid social ad spend