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Senior Director, Paid Media Strategy (Entertainment)



Our client, a Performance Marketing Agency is looking for a Senior Director, Paid Media Strategy (Entertainment) to work remote


  • Developing a deep understand of client businesses, industries and competition
  • In charge of planning and strategy sessions with clients to understand KPIs, business goals and marketing goals
  • Leading the development of cross-channel media strategies across Paid Search, Paid Social and Programmatic (Display, Video, OTT, Audio, DOOH), inclusive of media mix, budget allocation, audience architecture, creative strategy, KPI development and measurement frameworks
  • Spearheading the collaboration of the internal channel teams on the execution of strategy
  • The steward of budget for all paid media dollars, leading in-going media mix budget allocations, in-flight re-allocations based on performance and proposing plans for incremental and claw back scenarios
  • Reviewing in-flight performance, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance
  • Leading client performance calls with cross-channel insights
  • Promoting an environment of campaign progression through the ownership of testing frameworks, in partnership with channel teams
  • Driving marketing and business forecasting exercises for clients 
  • Ensuring proper creative and analytics team collaboration to deliver successful media campaigns
  • Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
  • Providing client and industry-specific thought leadership 
  • Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs
  • Assisting the sales team on pitches for prospective paid media clients
  • Overseeing direct reports in strategy development, providing training opportunities and assisting with their career progression


  • 6-8 years of experience working in paid media advertising comprising of media planning/buying, multi-channel experience preferred
  • Entertainment experience preferred
  • Extensive experience developing, optimizing, analyzing and reporting on paid campaigns across brand and performance objectives
  • Experience leading cross-channel client engagements with minimal oversight
  • Experience working closely with a given client’s additional agency partners on integrated strategy, planning, and measurement
  • Experience working with analytics teams on granular program tracking and performance dashboard creation
  • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
  • Effective time management and project management skills
  • Bachelor’s degree in marketing, Communications, or related field

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