Our client, a fast growing consumer brand in the Bay area, is looking for an SEM Manager to join the team. 

• As our hands-on search expert, you will manage, optimize and scale the paid search marketing channel, as well as piloting other biddable new channels
• As an innovator you would educate yourself and the extended team on the latest best practices as well as competitive landscape.
• Day-to-day campaign bid management and execution tactics across multiple search engines to exceed customer acquisition goals and maximize return on ad spend
• Work closely with our in-house creative and developer teams to build unique software and technologies to support our partner’s growth
• Create SEM dashboards and monitor KPIs
• Identify opportunities for keyword, geography, and channel expansion
• Work closely with the broader team to devise and implement full-funnel user acquisition strategies, optimize bidding strategy, and drive landing pages and ad copy to improve channel performance
• Stay up-to-date on industry best practices and apply them as appropriate

Qualifications

• 2-5 years of experience managing search marketing campaigns and budgets at scale
• Deep understanding of AdWords strategies, keyword bidding, and best practices
• Ease with downstream metrics measurement and funnel optimization
• Comfortable analyzing large amounts of data
• Hyper-analytical and passionate about testing, data, and metrics
• A self-starter who is results-driven, focused and analytical
• Excellent communication skills
• A problem-solver at heart, finding innovative ways to drive growth for partners
• Bachelor’s degree