About the Paid Search Manager Role

Our Client, a Digital Marketing Agency, is looking for a Paid Search Manager to serve as the day-to-day client contact for search advertising efforts. This position is responsible for the initial planning, implementation, monitoring, optimization, analysis, and reporting of assigned accounts.

Responsibilities:

• Maintains positive working relationship with client while clearly communicating the value of overall search efforts
• Develops and executes search strategies to exceed client goals and KPIs
• Identifies and presents new opportunities and areas for growth to client to improve their search program
• Leads weekly/bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings
• Reviews all reporting metrics comprehensively, analyzes and identifies performance drivers, and communicates account health through data storytelling
• Manages budgeting and budget forecasting on a daily, weekly, monthly, and quarterly basis
• Manages ongoing bid optimization, evolving account structure, and progressive targeting tactics
• Creates and executes ongoing testing plans for ad copy, landing pages, industry betas, etc.
• Oversees risk management through proper QA of all work as documented within various search SOPs
• Participates in agency trainings and channel roundtables by communicating POV, discussing industry news and updates, and identifying learning opportunities
• Serves as a mentor/coach to Search Coordinators

Requirements:

• 1.5+ years of client-facing experience within the search channel
• Hands on experience in campaign development, execution, and optimization across various search engines
• AdWords Fundamentals and AdWords Search certified, Bing Ads Accredited Professional
• Demonstrated analytical skills, experience using Google Analytics
• Experience with 3rd party management tools, preferably Search Ads 360 (previously DoubleClick Search), Kenshoo, or Marin
• Familiarity with industry tools that assist with competitive analysis, forecasting, testing, etc.
• Proficient in Microsoft Excel used specifically for pivot tables, vlookups, and data trend analysis
• In depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)
• Excellent interpersonal skills, including both written and verbal communication
• A self-starter with strong multi-tasking ability and close attention to detail