Our client, and eCommerce brand in New York is looking for a Marketing Manager.

Responsibilities:

• Conceptualize and execute new opportunities for company growth
• Leverage analytic tools to monitor KPIs and reporting, and effectively communicate performance to the team
• Partner with Growth and Retention Teams to build and optimize users funnels
• Collaborate on the management of company’s Shopify store, including merchandising
• Manage design projects for internal design team and cross-functional partners
• Manage and maintain UTM attribution strategy
• Contribute to the planning and strategy of company’s Global marketing strategy
• Collaborate cross-functionally to ensure maximum efficiencies across the organization
• Support online and offline marketing channels including Paid Social, Paid Search, SEO, Direct Mail, OOH, Email, SMS, Affiliates, Referral and others
• Assist in efforts to discover the next big user acquisition strategy
• Find, evaluate, test, and prove out untapped growth opportunities
• Keep updated on industry and competitive trends and regularly informing the team of noteworthy news items and opportunities

Qualifications:

• 4+ years experience managing and executing data driven marketing campaigns, e-commerce/DTC experience preferred
• Track record of analyzing funnels and conversion rates, and making data-driven decisions
• Strong analytical skills and ability to use data to derive campaign insights and optimize performance
• Experience with best practices across platforms to drive optimizations across campaign structures, ad creatives, and landing pages
• Self-starter with outstanding organizational and communication skills
• A proactive and collaborative approach; you love working with people and people love working with you
• Familiar with FB Ads Manager, Google Ads, Google Analytics, and Excel; experience with attribution and measurement platforms a plus
• A scrappy self-starter willing to roll up your sleeves and drive projects to completion
• Have a strong work ethic, love of testing, and commitment to continuous improvement
• Effective communicator with internal teams or external vendors
• Highly analytical. Have the ability analyze and translate data into actionable plans
• Knowledge of Shopify