Marketing Manager – Brand
New York
Our client, and eCommerce brand in New York is looking for a Marketing Manager.
Responsibilities:
- Conceptualize and execute new opportunities for company growth
- Leverage analytic tools to monitor KPIs and reporting, and effectively communicate performance to the team
- Partner with Growth and Retention Teams to build and optimize users funnels
- Collaborate on the management of company’s Shopify store, including merchandising
- Manage design projects for internal design team and cross-functional partners
- Manage and maintain UTM attribution strategy
- Contribute to the planning and strategy of company’s Global marketing strategy
- Collaborate cross-functionally to ensure maximum efficiencies across the organization
- Support online and offline marketing channels including Paid Social, Paid Search, SEO, Direct Mail, OOH, Email, SMS, Affiliates, Referral and others
- Assist in efforts to discover the next big user acquisition strategy
- Find, evaluate, test, and prove out untapped growth opportunities
- Keep updated on industry and competitive trends and regularly informing the team of noteworthy news items and opportunities
Qualifications:
- 4+ years experience managing and executing data driven marketing campaigns, e-commerce/DTC experience preferred
- Track record of analyzing funnels and conversion rates, and making data-driven decisions
- Strong analytical skills and ability to use data to derive campaign insights and optimize performance
- Experience with best practices across platforms to drive optimizations across campaign structures, ad creatives, and landing pages
- Self-starter with outstanding organizational and communication skills
- A proactive and collaborative approach; you love working with people and people love working with you
- Familiar with FB Ads Manager, Google Ads, Google Analytics, and Excel; experience with attribution and measurement platforms a plus
- A scrappy self-starter willing to roll up your sleeves and drive projects to completion
- Have a strong work ethic, love of testing, and commitment to continuous improvement
- Effective communicator with internal teams or external vendors
- Highly analytical. Have the ability analyze and translate data into actionable plans
- Knowledge of Shopify
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