Director of Integrated Media – Brand
Denver
Our client, a consumer healthcare company, is looking for a Director of Integrated Media.
Role Summary
This newly created position, Director of Integrated Media, will be a key marketing leader in a high growth, PE backed company. This is a senior role in the marketing organization and will have significant exposure to Executive Leaders. This role will be responsible for developing long-term, creative and innovative integrated media strategy that builds awareness, traffic and conversion to support the significant YOY growth of the business. He/She will be working alongside a high-performing cross functional team to create innovative media plans, budgets and KPIs that accelerate growth across channels.
This role requires a strategic problem solver, with a high degree of business acumen, to effectively manage a nine-figure media budget across all media channels. He/She will set critical and ambitious objectives for growth while ensuring effective execution through data-driven decision making, continuous improvement and change management. Must have experience effectively leading, influencing and developing teams.
Duties & Responsibilities:
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Oversees media buying strategy, campaign creation, optimization, and rigorous testing strategy for full-funnel, multi-platform marketing strategies aligned to business priorities to achieve KPI targets.
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Works directly with leadership team to define marketing strategies and activities and ensure they are integrated with other parts of the business and align with corporate objectives.
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Develop and drive lead growth strategy via paid media channels ensuring repeatable and scalable results.
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Lead and direct an internal team along with external agency partners.
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Lead oversight of all aspects of media investment: budget management & reporting, invoice & billing reconciliation, etc.
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Drive continuous optimization of the marketing plan in reaction to business performance.
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Institute rigor to test/learn capabilities across media channels.
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Improve data and analytic capabilities through improved targeting, measurement, mar-tech/ad tech tools and process improvements to drive incremental growth.
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Focus on audience management/data capabilities to effectively drive full funnel marketing – adoption of GA 360, Facebook AA, etc.
Qualifications:
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15+ years of performance and mass media experience.
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Prior experience successfully leading and inspiring diverse teams.
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Execution-driven, growth-oriented, customer-centric ownership mindset to drive performance against agreed KPIs.
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Hands-on comms planning and/or media planning experience, including familiarity with all media channels and planning/buying methodologies.
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In-depth understanding of planning, buying and measuring all media types, including National TV, DRTV, SEM, Social, OTT/CTV, etc.
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Development of measurement frameworks and experience with attribution models/other testing methods.
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Relentless focus on data-driven decision making; ability to use data to influence others and inspire action.
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Strong knowledge of Martech, Ad tech and self-service platforms available in the marketplace.
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Experience planning, implementing and reporting on A/B testing programs and customer segmentation optimizations
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