Our client, a Performance Marketing Agency is looking for an Associate Director, Programmatic to work remote

Responsibilities:

• Assisting with new business proposal creation and distribution
• Managing client Display, Shopping, Video and retargeting advertising campaigns, including strategy development, project management, report delivery, and client communication
• Directly contribute to departmental growth initiatives, the establishment of best practices, and recruitment
• Representing the company at relevant industry conferences and networking with partners
• Maintaining knowledge of industry trends as they relate to the programmatic space
• Managing technology vendor relationships as well as the implementation and/or integration of those technologies
• Creating and managing a portfolio of accounts in DV 360 (formerly DBM) and other engines including campaign creation, trafficking, and optimization
• Conducting industry, audience and competitor research
• Analyzing campaign results and adjust strategy and budgets accordingly
• Communicating with clients regularly to discuss goals and deliver results
• Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency
• Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
• Educate and collaborate with other agency services
• Maintaining knowledge of industry trends as they relate to the programmatic space

Qualifications:

• 4-6 years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP
• Prior entertainment experience ideal
• Knowledge of mobile app install campaigns
• Deep knowledge of the Programmatic and SEM industries and the PPC advertising model
• Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP). Advanced experience with ad trafficking (Campaign Manager specific a plus). Be the company expert on programmatic media buying
• Strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Omniture, etc.), as well as how to use these tools in paid media campaigns
• Excellent verbal and written communication skills
• Leadership and initiative to grow a new position/team
• Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DV 360, TTD, Data Xu, Media Math, LiveRamp etc.)
• Expertise in cross-channel and cross-device tracking, optimization, and attribution
• Previous management experience, especially in an agency setting, a plus
• General knowledge of search engine optimization (SEO), social advertising, and web usability