Associate Director, Programmatic- Agency
Remote
Our client, a Performance Marketing Agency is looking for an Associate Director, Programmatic to work remote
Responsibilities:
- Assisting with new business proposal creation and distribution
- Managing client Display, Shopping, Video and retargeting advertising campaigns, including strategy development, project management, report delivery, and client communication
- Directly contribute to departmental growth initiatives, the establishment of best practices, and recruitment
- Representing the company at relevant industry conferences and networking with partners
- Maintaining knowledge of industry trends as they relate to the programmatic space
- Managing technology vendor relationships as well as the implementation and/or integration of those technologies
- Creating and managing a portfolio of accounts in DV 360 (formerly DBM) and other engines including campaign creation, trafficking, and optimization
- Conducting industry, audience and competitor research
- Analyzing campaign results and adjust strategy and budgets accordingly
- Communicating with clients regularly to discuss goals and deliver results
- Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency
- Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
- Educate and collaborate with other agency services
- Maintaining knowledge of industry trends as they relate to the programmatic space
Qualifications:
- 4-6 years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP
- Prior entertainment experience ideal
- Knowledge of mobile app install campaigns
- Deep knowledge of the Programmatic and SEM industries and the PPC advertising model
- Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP). Advanced experience with ad trafficking (Campaign Manager specific a plus). Be the company expert on programmatic media buying
- Strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Omniture, etc.), as well as how to use these tools in paid media campaigns
- Excellent verbal and written communication skills
- Leadership and initiative to grow a new position/team
- Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DV 360, TTD, Data Xu, Media Math, LiveRamp etc.)
- Expertise in cross-channel and cross-device tracking, optimization, and attribution
- Previous management experience, especially in an agency setting, a plus
- General knowledge of search engine optimization (SEO), social advertising, and web usability
Oops! We could not locate your form.