Posts by Matt Simpson
The Top 5 Digital Marketing Careers to Consider in 2021
The job market is changing again. It shouldn’t be a big surprise that some of the issues we’re seeing are related to COVID. Pew Research says, “A year later, a full recovery for the labor market appears distant.” They suggest that it could take more than three years to fully recover from the economic downturn and the subsequent…
Read MoreRecruiting for the E-commerce Singularity
The simple fact is that the scope of e-commerce has been growing since its implementation and, by 2023, the money spent will be somewhere to the projected tune of $700 billion. As our clients look for those individuals who will be viable in digital marketing and valuable to those Davids and Goliaths of the industry,…
Read MoreEssential Skills for Today’s Digital Marketer
For today’s digital marketer, watching for the next big thing is a big part of the job. The recent, meteoric rise of TikTok is just one example of the onslaught of new tools, ready to access and build the marketing strategy of our clients’ dreams. But without skills to understand and implement these tools, marketing…
Read MoreCreating—and Sustaining—Positive Company Culture
When it comes to guaranteeing your company is successful, start from the inside out. When it comes to employee satisfaction, it all starts with a positive company culture. Having a good company culture is essential for making sure your current and future employees are happy and perform well. What is culture? Company culture is the…
Read MoreAre workers relocating for work?
Tech workers and companies are on the move. For most of the digital age, locations like the Bay Area have been a hub for the best tech professionals and companies in the United States—even the world. However, in recent years, people have been leaving the places they’ve called home for greener, less expensive pastures. As…
Read MoreCandidate Ghosting in the Marketing Industry
There is a phenomenon plaguing the recruiting world: candidate ghosting. The term “ghosting” is a popular phrase used in the online dating community to describe unresponsive dates who disappear without an explanation. The behavior is also being observed in the professional world as candidates fail to show during the interview process or employees quit without…
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